The court reaches adults over 65 where they already gather.

Fierce Pharma reports Sanofi has signed Knicks star Karl-Anthony Towns to talk about COVID-19 vaccination and Nuvaxovid across digital and social channels. The same piece notes a separate Sanofi program with USA Pickleball aimed at older adults, with a presence at the national championships in San Diego in November.

The pairing is the interesting part. A celebrity carries awareness through the feed. The court reaches adults over 65 where they already gather.