BizBash
Customers who used the agent are easy to walk up to.
Dreamforce explained AI agents through 21 customer stories laid out as a Main Street.
Buying the specialist room
Trade Show News Network | October 6, 2026
Nobody pays 11.1 times earnings for square footage.
Informa has agreed to buy Clarion Events from Blackstone for $2.96 billion, according to TSNN. The coverage frames it as scale, and the scale is real: TSNN reports the combined B2B events business will pass $6 billion a year across roughly 1,000 brands.
The price says something else. Clarion owns more than 100 event brands, and the ones named are narrow on purpose: IFA Berlin for consumer electronics, DSEI for defense, ICE Barcelona for gaming, and Distributech for energy. In each of those halls, the buyer list is close to the industry list. An organizer can tell an exhibitor who will walk the aisle before the floor plan is drawn.
TSNN reports Informa valued Clarion at 11.1 times expected 2027 earnings. Nobody pays 11.1 times earnings for square footage. That multiple prices predictable attendance, in rooms a competitor cannot easily rebuild.
Square footage is easy to find. A room the whole industry plans its year around is not.
Who sits at the table
Marketing Dive | October 6, 2026
Plan the guest list first. The content will follow the people.
At Advertising Week New York, Gary Vaynerchuk made two claims in the same session, according to Marketing Dive. First, experiential should be planned mainly as a source of shareable social content. Second, three people at an 80-person dinner can affect a business more than a potential 10 million people.
The second claim is the one worth keeping, and it argues against the first. An 80-person dinner works because of who is sitting at it. Plan it for the camera, and the guest list starts to change. The seats go to whoever photographs well and posts often, and the three people who could have moved the business get harder to place.
Content from a good room is a byproduct. It is useful, and it should be captured. A room built backward from the feed is a different event with a different guest list.
Plan the guest list first. The content will follow the people.
50 on-brief ideas in ten minutes
Digiday | October 6, 2026
Generation got cheap. Judgment did not.
Digiday reports that AI agents at S4 Capital's Monks can now produce 50 on-brief ideas in about ten minutes. The same piece says finding the few good ones can take long enough that the effort is not worth it. Monks leans on subject matter experts to choose, and it is debating whether to add friction back into its own process on purpose.
That is the useful detail in an otherwise familiar story about speed. Making options is no longer the expensive part. Choosing is.
Choosing well depends on knowing what an idea does once it meets people. In live work, that knowledge comes from watching rooms: which moment pulled a crowd forward, and which looked strong in the deck and died on the floor. That record is built one event at a time.
The two-week sprint can become two days. Judging which idea deserves the room still takes years.
From the feed to the door
Digiday | October 5, 2026
Followers can be bought. A sold-out room cannot.
Digiday reports creators are moving their audiences off the feed and into rooms. Dude Perfect is in its sixth year of U.S. stadium tours, with more than 200,000 fans in 2025, and it judges those tours on ticket and merch sales. Maya Raichoora now runs a monthly event for her following and has moved her community off Instagram.
MKTG's Amar Singh told Digiday that moving an audience from the feed into a room is becoming a powerful measure of a creator's appeal. For brands, it is the first creator metric that can be checked at the door. Followers can be bought. A sold-out room cannot.
17 Omega iterations in three weeks
Marketing Dive | October 7, 2026
The faster line wins the argument in planning.
Marketing Dive reports Liquid Death now reviews its retail media campaigns daily, up from once or twice a week. Benoit Vatere, its chief media and digital commerce officer, wants a sizeable budget run by two people internally, and he no longer wants to see spreadsheets.
The live side of most marketing plans still learns on a different clock. The read on an activation tends to arrive weeks after load-out, as a recap. When one line of the budget reports every morning and another reports once a quarter, the faster line wins the argument in planning.
Event teams need the read before the next decision gets made.
80B dollars in reported debt
Adweek | October 6, 2026
The question is which brands keep a room of their own.
Adweek reports the Skydance merger has closed, putting HBO, HBO Max, Paramount+, CBS, CNN, TNT, Nickelodeon, MTV, and BET under one company. Adweek says the company carries roughly $80 billion in debt and that layoffs are coming.
The fan-facing calendar is where this will show first. Networks that used to compete for the same convention hall, the same upfront room, and the same festival slot now answer to one owner. Expect some of those presences to merge.
The question is which brands keep a room of their own. That decision will say more about the new company's priorities than any org chart.
410K fans across two festivals
BizBash | October 7, 2026
A regional festival with a fixed home can sell a decade.
BizBash reports Bourbon & Beyond drew about 175,000 people to Louisville this year, a week after Louder Than Life ran at the same venue. Danny Wimmer Presents told BizBash the pair reach more than 410,000 fans, that 60 to 70 percent of partners overlap across both, and that it signed a 10-year deal to keep both festivals at the Kentucky Exposition Center through 2035.
That last number is the one sponsors should read. A regional festival with a fixed home for a decade lets a partner plan a program instead of buying a weekend. DWP says it will court telecom, banking, insurance, and automotive next year. A ten-year venue deal is a strong opening line for that conversation.
3K attendees, about
Skift Meetings | September 30, 2026
When the product stays off the floor, the guest list sells.
Skift Meetings reports that MJ Unpacked, a B2B cannabis show, bans sales and distribution on site, so exhibitors cannot rely on sampling. The show limits entry to qualified operators, brands, and investors, and about 3,000 attended this year. CEO George Jage frames the job as making sure the people attendees want to meet are in the room.
Pharma congresses have worked under the same constraint for decades. When the product cannot be handed over, the guest list becomes what the exhibitor is buying.
BizBash | October 2, 2026
Customers who used the agent are easy to walk up to.
BizBash reports that Dreamforce's main expo floor covered roughly three football fields and explained AI agents through 21 customer stories, up from 17 last year, laid out as a Main Street. Southwest, Live Nation, Crocs, and L'Oréal were among the brands on it. Transparent LED walls kept sightlines open across the floor.
An agent is hard to show. Customers who used the agent are easy to walk up to. Salesforce let other companies' results do the explaining.
Fierce Pharma | October 7, 2026
The court reaches adults over 65 where they already gather.
Fierce Pharma reports Sanofi has signed Knicks star Karl-Anthony Towns to talk about COVID-19 vaccination and Nuvaxovid across digital and social channels. The same piece notes a separate Sanofi program with USA Pickleball aimed at older adults, with a presence at the national championships in San Diego in November.
The pairing is the interesting part. A celebrity carries awareness through the feed. The court reaches adults over 65 where they already gather.
Event Marketer | October 5, 2026
Most format decisions get made for the photo.
Six brands printed newspapers this season, and the choice is worth reading closely. Event Marketer counts Gray Goose at the US Open, Hot Wheels in Venice, SheaMoisture across five HBCU campuses, Disney on a six-city pop-up tour, Amazon at Cannes, and Dove on the Charli xcx tour. Disney's ran past 90 pages with Emily Blunt on the cover.
A printed paper does something a screen in the same footprint cannot. It has to be picked up. It gets carried out of the room, read later, left on a desk, handed to someone who was never there. The activation keeps working after the attendee leaves, and the brand gets a physical record of who stayed long enough to take one.
Most format decisions get made for the photo. This one was made for the hour after.
40%
Disney's campaign assets Marketing Dive | October 6, 2026
The room is a set now, designed or not.
Disney now gets more than 40 percent of its media campaign assets from creators, up from under 10 percent five years ago. Marketing Dive reported the figure from an Advertising Week panel this week, alongside Chili's saying influencer work helped move the Triple Dipper from 7 to 15 percent of its category sales.
The number that matters there is the asset share, not the sales lift. A shift of that size in where campaign assets come from is a production change, and production changes land on the calendar before they land on the media plan.
For anyone building a live program, that means creators are a line item in the build. Where they stand, what they can shoot, and who clears it are floor plan questions. The room is a set now, designed or not.
68%
clinicians reporting more requests eMarketer | October 6, 2026
The booth is the second conversation, not the first.
An Advertising Week panel this week put numbers on something congress teams have been working around for two years. eMarketer reports that 52 percent of US patients ask their physician for a specific medication, and 68 percent of clinicians say those requests have grown over three years.
Most congress booths are still built as though the clinician is where persuasion starts. On that panel's reading, the clinician is often where it gets confirmed. The patient arrived at the appointment with a name already in mind, picked up somewhere nobody in the booth has visibility into.
That does not make the booth less important. It changes what the booth is for. A room built to introduce a therapy and a room built to arm a clinician for a conversation already in progress are not the same room, and they do not carry the same narrative.
The booth's real audience has already had the conversation somewhere else. The booth is the second one.
5%
rise in marketing spend Marketing Week | October 2, 2026
The earnings call is a better brief than the brand book.
Nike raised marketing investment 5 percent last quarter while revenue fell 4 percent. Marketing Week puts the figure at 1.3 billion dollars, reported against a cost-cutting program of 2.5 billion dollars running over five years.
A company cutting that hard tells you what it believes by what it refuses to cut. Elliott Hill named the protected areas: product innovation, brand storytelling, consumer connection, sport. Three of those four get spent in rooms, on fields, and in front of people.
Positioning decks say what a brand wants to be. The demand creation line says what it is willing to pay for, and that number moves a year before anyone outside the building hears about a new direction.
If you want to know where a brand is going, the earnings call is a better brief than the brand book.
Marketing Dive | October 5, 2026
How you measure decides the format before the brief.
Panda Express is keeping gaming on year round rather than returning to it each season. Marketing Dive reports the 2025 Roblox and Fortnite work moved brand awareness 3 points, with consideration going from 64 to 67 percent.
Three points is not a headline. It is exactly the kind of number that gets an activation quietly dropped at the next planning cycle, because activation budgets are built to justify a moment and a moment is supposed to spike.
Judged as a standing presence instead, 3 points a year compounds, and the question stops being whether it worked and becomes whether to leave. Rhiannon Apple of Super League put the test plainly: "Repeat investment only happens when the results are there."
The measurement frame picks the format long before the creative brief does. Most brands set that frame without noticing they have set it.
9 new event tools this month
BizBash | October 6, 2026
The redesign the tools imply is the actual work.
BizBash counted nine new event tools this month, and the pattern across them is more interesting than any one of them. InfiniSpeak runs two-way participation in 101 languages from an attendee's phone. CéSAR finds an attendee's own photos from a selfie. Integrated Exhibits is generating booth concepts and show themes. Fairfest's matchmaking is being deployed at WTE Miami.
Each one removes a friction organizers have priced in as a fixed cost of the format. Interpretation booths, photo galleries nobody searches, and matchmaking that happens by accident in a coffee line are all design decisions made around a limit.
That is the part worth planning around. A program built around a constraint keeps the shape of the constraint after the constraint is gone. The tools are easy to buy. The redesign they imply is the actual work.
66 years at McCormick Place
Trade Show News Network | September 28, 2026
The city is the least interesting part of it.
The Inspired Home Show is leaving Chicago, and the city is the least interesting part of it.
Trade Show News Network reported on September 28 that ANDMORE, a Blackstone company, has signed an eight-year deal with the International Housewares Association to move the show to AmericasMart in Atlanta. The last Chicago edition runs in March 2027 at McCormick Place, after 66 years there. Atlanta opens in January 2028, co-located with Winter Atlanta Market.
A convention hall is rented by the week. A mart is leased by the year. ANDMORE's own announcement describes the move as bringing the show into a permanent, cross-category marketplace model for the first time in its history, adding year-round showrooms to its tradeshow presence.
That changes what an exhibitor is actually buying. Three days of booth becomes a room that is open whenever the buyer is in town, with the show as the week it fills up.
The show did not move cities. It moved into a building that never closes.
650 market screening slots
BizBash | October 1, 2026
The calendar is a design decision.
The Toronto International Film Festival ran eleven days this year. Its new industry market ran seven of them, and its free public street program ran four.
BizBash reported on October 1 that TIFF launched TIFF: The Market at the Metro Toronto Convention Centre from September 10 to 16, carrying 650 market screening slots and an IP Exchange connecting rights-holders with producers. The Canadian government backed the market with a reported 16.6 million dollar investment. Festival Street relaunched on King Street West from September 10 to 13, and the festival itself ran to September 20.
Most festivals let trade and audience overlap for the whole run and call the overlap energy. Toronto gave each one a different number of days.
The calendar is a design decision. It is usually the last one anybody makes.
BizBash | October 5, 2026
The one thing a photograph cannot sell.
Cathay Pacific turned eighty this year and built a room where you can sit in the seat.
BizBash reported on October 5 that the airline ran an anniversary pop-up at The Grove in Los Angeles from September 24 to 26, after a VIP preview the evening before, and that it moves to Hudson Yards in New York from October 8 to 10. Inside are the new Aria Suite business class seat and the premium economy seat, which BizBash describes as their first North American showcase outside an aircraft. There are archival uniforms made with Hermès, Balmain and Nina Ricci, and boarding passes handed out at the door.
A premium cabin seat is the most expensive thing an airline sells and close to the only one people buy without trying it first. The anniversary is what bought the permission to put one in a shopping center.
Eighty years of heritage, spent on the one thing a photograph cannot sell.
Skift Meetings | October 1, 2026
Six of the twenty largest exhibition organizers are now PE-owned.
PE-owned organizers grew 11.4 percent in 2025 against 7.2 percent for institutionally owned ones.
Grant Thornton Stax estimates close to 6 billion dollars invested in the top twenty so far this year.
Read the source at Skift Meetings ↗Skift Meetings | September 28, 2026
The highest bar is whether someone goes back to work feeling differently about the industry.
Rafat Ali on what 20 years of building events taught him about their real value.
He writes that "attention to detail is a proxy for judgment and decision-making ability."
Read the source at Skift Meetings ↗Fierce Pharma | September 28, 2026
The budget line still says exhibits. The room it bought does not.
Merck put its new HIV program on a plenary stage. Fierce Pharma reported on September 28 that Your Hive of Whole Health debuted at a premier plenary session at the US Conference on HIV/AIDS in Anaheim, alongside cultural performances and what the program calls purposeful moments for attendees to learn and connect.
The interesting choice here is the room, not the creative. At a medical congress the exhibit hall is the space a brand buys, and the plenary is the space the field gives to whoever it believes is advancing the work. Both rooms hold the same people and grant entirely different permission.
The program itself runs to a website and a 49-page workbook covering blood sugar, bone health, mood, and social needs. None of that is product messaging. It reads as a bid to be useful in the part of the congress where the field decides what matters.
The budget line still says exhibits. The room it bought does not.
15 years of INBOUND
BizBash | September 28, 2026
The equity sat in the week, not the word.
HubSpot retired INBOUND this month after fifteen years and ran the same event under a new name. BizBash reported that UNBOUND drew over 14,000 registrants across three days in September, with more than 1.6 million joining the livestream.
Renaming an owned event is one of the more expensive things a brand does quietly. Search history resets, and the returning-attendee list is keyed to a word that no longer exists. Every sponsor renewal conversation now opens with a question about what exactly is being renewed.
What HubSpot did not move was the date or the room. Kat Tooley, their VP of global events, told BizBash: "We treated it as a real shift, not just a new name." The floor supports her, from an NFC scavenger hunt running the venue to booths built to be stopped at rather than walked past.
The equity in an owned event was never the word on the banner. It is the week people already hold open.
Event Marketer | September 21, 2026
Some hours are cheap because nobody looked.
Event Marketer reported that Outdoor Retailer put its inaugural 57hours Adventure Race there, a 90-minute orienteering course through Theodore Wirth Park in Minneapolis with more than 75 attendees selected to run it. Winnebago, Red Wing Boots, Granite Gear, and Frost River backed it.
Read the slot rather than the activity. Those four brands bought the hour with the least competition for attention in the building, in front of a category audience that had spent three days looking at gear instead of using it. That inventory prices low because demand is low, and demand is low because organizers have been treating the final morning as what is left rather than as something to sell.
Some hours are cheap because nobody wants them. Others are cheap because nobody looked.
BizBash | September 16, 2026
It does not photograph, so it never makes the recap.
BizBash reported 42 production trucks and 250,000 pounds of steel rigging across Disney's three D23 nights at Honda Center.
Every figure in that sentence is an input.
The decision sits further down the piece. Each evening ran as a standalone event with its own audience. The team reshaped the building between nights based on what the night before had taught them.
That is a live read, taken three times and acted on each time. It does not photograph, so nobody counts it.
The recap reel gets the rigging. The debrief should get the reasoning.
6.7M Emmy telecast viewers
BizBash | September 18, 2026
One number is shrinking. The rooms are not.
6.7 million people watched the Emmy telecast, down from 7.4 million the year before.
In the same week, BizBash walked through the rooms built around it. The Television Academy's Governors Gala served 12,000 handmade agnolotti under 5,450 silk floral stems. HBO Max, coming off 21 wins from 122 nominations, installed a nine-foot resin logo and a caviar speakeasy inside a members' club. At the Chateau Marmont pool, The Hollywood Reporter and SAG-AFTRA ran a nominees party sponsored by Snapchat and Waymo, with a cocktail called the Waymotini.
The telecast number is the only one going down.
A robotaxi company bought a seat at that pool. Someone over there had done the arithmetic.
Event Marketer | September 11, 2026
Small room, big signal.
Outdoor Retailer moved to Minneapolis in August and drew 1,800 attendees across 275 exhibiting brands. Read that against forty years of history and it looks like decline. Read it against what the organizers actually built and it looks like a decision. The same show invited 150 media and creators, brokered more than 850 creator to exhibitor connections, and reported 21.2 million outdoor consumers reached through the content that came out of it. Reach left the floor. The floor kept the people who can sign something. Lindsay Hubley of Forge described the goal to Event Marketer as building the most concentrated in-person discovery environment they can, which is a different business than filling a hall. Most brands still evaluate a show by its headline attendance, then wonder why a room of twelve thousand produced four conversations worth having. Attendance is the easiest number to collect and the least useful one to plan against.
BizBash | September 11, 2026
The smaller room sells relevance.
Etsy's first festival activation was not Coachella. It was Daisy Chain Fields, a first year, one day, all female festival in Irvine with roughly 45,000 people in it, built around an Olivia Rodrigo audience and, per BizBash, a $20 million fundraising goal for charities supporting women and girls. Etsy built a Creative Village around a working bead fountain, chain stitch embroidery, junk journal making, and sellers on site who had co-designed the official collection. Daniel Montalto, VP of brand marketing at Etsy, told BizBash that you cannot manufacture community, and that brands should start with what people already care about. That line reads soft. It is the hardest operating constraint in experiential. A first year festival has no legacy sponsor stack to outbid, an audience with one reason to be there, and a founding story a brand can sit inside rather than interrupt. The giants sell scale. The smaller room sells relevance.
Event Marketer | September 10, 2026
A room changes what people believe.
HubSpot retired Inbound after fifteen years and relaunched its flagship as Unbound, opening in Boston this week with more than 13,000 attendees and over 200 sessions, per Event Marketer. Giving up a name with that much equity is not a branding exercise. It is a company using its event to carry a repositioning that its other channels cannot carry alone. HubSpot is moving from marketing platform to what it calls an agentic customer platform, and the audience it now needs is wider than marketers. You can announce that in a press release and no one's mental model moves an inch. You change it by putting people in a room that has been organized differently. The format follows the same logic, with device free analog sessions and networking spaces curated by role and industry rather than by badge color. The event is not reporting the strategy. It is where the strategy becomes true for the people standing in it.
BizBash | August 27, 2026
The room is not the count. The room is the composition.
Marina Middleton runs Create & Cultivate. Last week she published eight rules for women-focused events, and the sharpest one reads like housekeeping. She calls the name-badge cocktail hour one of the least effective things the events industry has ever produced.
That is not a complaint about networking. It is a complaint about measurement. A badge in a room is an attendance number. What she reports instead are outcome numbers: by her account, 459 attendees connected with hiring managers and 303 founders connected with investors.
Those are not the same kind of figure, and the difference is the whole argument. Most post-event reports tell you how many people came. Very few tell you who left with something they did not have that morning. The first number is easy to produce and easy to grow. The second one is harder, and it is the one a sponsor renews on.
The room is not the count. The room is the composition.
BizBash | August 26, 2026
The why takes someone to write it down.
Three campus activations ran this month. Sephora at Kohl's took a beauty corner to Auburn, Georgia and Florida. CeraVe renovated a sorority backyard at Florida State with a dermatologist attached, aimed squarely at tanning culture. Sally Beauty toured five schools with Her Campus and more than twenty brands in tow.
The builds are good. The CeraVe one is a real behavioral read: it does not lecture students about sun damage, it changes the place where they sit outside.
What the trade coverage carries is the inventory. A fragrance fridge. A photo op. A prize wheel. Beauty-inspired sorbet. No reach figure, no outcome, and nothing about how any of these brands got onto campus in the first place, which is the hardest part of the job.
That absence is not proof the brands did not measure. It is proof that the recap is what travels. The reel is easy to file. The why takes someone to write it down.
TSNN | August 28, 2026
A room where everyone already cares.
LeftField Media announced KPEX last week, a three-day Korean pop culture expo landing at the Javits Center over Memorial Day weekend 2027. The team behind it built Anime NYC, which drew 172,000 people to the same building this year.
That number matters less than the framing. Peter Tatara, one of the co-creators, describes the goal as giving fans and creators a place to call home in the center of New York City. Not a bigger audience. A home.
Purpose-built fandom events keep beating general-interest festivals on the thing brands actually want, which is a room where everyone present already cares. A sponsor at a broad festival buys proximity to a crowd. A sponsor at KPEX buys proximity to twenty-five million people who, by Tatara's count, have been waiting for somebody to build this.
The announcement is two years out. The sponsorship conversations are not.
In the Wild October 8
- Nobody pays 11.1 times earnings for square footage.
- Plan the guest list first. The content will follow the people.
- Generation got cheap. Judgment did not.
- Followers can be bought. A sold-out room cannot.
- The faster line wins the argument in planning.
- The question is which brands keep a room of their own.
- A regional festival with a fixed home can sell a decade.
- When the product stays off the floor, the guest list sells.
- Customers who used the agent are easy to walk up to.
- The court reaches adults over 65 where they already gather.
Search
Nothing on the board matches that yet.
Top stories
Week of October 5
Buying the specialist room
Trade Show News Network
Nobody pays 11.1 times earnings for square footage.
Oct 6, 2026
Who sits at the table
Marketing Dive
Plan the guest list first. The content will follow the people.
Oct 6, 2026
50 on-brief ideas in ten minutes
Digiday
Generation got cheap. Judgment did not.
Oct 6, 2026
From the feed to the door
Digiday
Followers can be bought. A sold-out room cannot.
Oct 5, 2026
17 Omega iterations in three weeks
Marketing Dive
The faster line wins the argument in planning.
Oct 7, 2026
The Room · who's in it beats how many
10 stories
From the feed to the door
Digiday
Followers can be bought. A sold-out room cannot.
Oct 5, 2026
3K attendees, about
Skift Meetings
When the product stays off the floor, the guest list sells.
Sep 30, 2026
40%
Disney's campaign assets Marketing Dive
The room is a set now, designed or not.
Oct 6, 2026
Skift Meetings
The highest bar is whether someone goes back to work feeling differently about the industry.
Sep 28, 2026
15 years of INBOUND
BizBash
The equity sat in the week, not the word.
Sep 28, 2026
Run of Show · the hours nobody planned
5 stories
How People Decide · behavior first, creative second
6 stories
Unexpected Places · brands where they don't belong
3 stories
Screen to Street · TV and streaming, live
3 stories
Follow the Money · follow the spend
5 stories
What's hot · voted up by the room
Upvote what you'd forward
- 01 Trade Show News Network Nobody pays 11.1 times earnings for square footage.
- 02 Marketing Dive Plan the guest list first. The content will follow the people.
- 03 Digiday Generation got cheap. Judgment did not.
- 04 Digiday Followers can be bought. A sold-out room cannot.
- 05 Marketing Dive The faster line wins the argument in planning.
By the numbers · the figures behind the stories
7 numbers
The full board · every story so far
32 stories
- Oct 6 Trade Show News Network Nobody pays 11.1 times earnings for square footage. Follow the Money
- Oct 6 Marketing Dive Plan the guest list first. The content will follow the people. The Room
- Oct 6 Digiday Generation got cheap. Judgment did not. How People Decide
- Oct 5 Digiday Followers can be bought. A sold-out room cannot. The Room
- Oct 7 Marketing Dive The faster line wins the argument in planning. Follow the Money
- Oct 6 Adweek The question is which brands keep a room of their own. Screen to Street
- Oct 7 BizBash A regional festival with a fixed home can sell a decade. Run of Show
- Sep 30 Skift Meetings When the product stays off the floor, the guest list sells. The Room
- Oct 2 BizBash Customers who used the agent are easy to walk up to. How People Decide
- Oct 7 Fierce Pharma The court reaches adults over 65 where they already gather. Unexpected Places
- Oct 5 Event Marketer Most format decisions get made for the photo. How People Decide
- Oct 6 Marketing Dive The room is a set now, designed or not. The Room
- Oct 6 eMarketer The booth is the second conversation, not the first. Unexpected Places
- Oct 2 Marketing Week The earnings call is a better brief than the brand book. Follow the Money
- Oct 5 Marketing Dive How you measure decides the format before the brief. Run of Show
- Oct 6 BizBash The redesign the tools imply is the actual work. Run of Show
- Sep 28 Trade Show News Network The city is the least interesting part of it. Follow the Money
- Oct 1 BizBash The calendar is a design decision. Run of Show
- Oct 5 BizBash The one thing a photograph cannot sell. How People Decide
- Oct 1 Skift Meetings Six of the twenty largest exhibition organizers are now PE-owned. Follow the Money
- Sep 28 Skift Meetings The highest bar is whether someone goes back to work feeling differently about the industry. The Room
- Sep 28 Fierce Pharma The budget line still says exhibits. The room it bought does not. Unexpected Places
- Sep 28 BizBash The equity sat in the week, not the word. The Room
- Sep 21 Event Marketer Some hours are cheap because nobody looked. Run of Show
- Sep 16 BizBash It does not photograph, so it never makes the recap. Screen to Street
- Sep 18 BizBash One number is shrinking. The rooms are not. Screen to Street
- Sep 11 Event Marketer Small room, big signal. The Room
- Sep 11 BizBash The smaller room sells relevance. The Room
- Sep 10 Event Marketer A room changes what people believe. How People Decide
- Aug 27 BizBash The room is not the count. The room is the composition. The Room
- Aug 26 BizBash The why takes someone to write it down. How People Decide
- Aug 28 TSNN A room where everyone already cares. The Room