The Herd
Maybe. If there are also 7 ups in 7up and if any one Dalmatian could have had 101 pups.
We're clever enough as marketers to avoid the pitfall of over intellectualizing every decision, and we pledge to bring the same zebra swagger to your challenge. The name comes from a very different story, but the spirit is exactly right. At any time our team may not be 11 actual zebras. We are a herd of wildly distinct minds who run together.
Why 11? It is a master number in numerology. Big vision, deep insight, trusting your gut.
Why Zebras? Because no two are alike, but together they move as one. Fast, bold, impossible to ignore. We are a dazzle of unique minds, each with our own stripes, coming together to help brands break through the noise and make real impact.
Principals
Partner | Business Strategy & Insights
Connects the program to the business it's supposed to serve. Owns strategy, commercial structure, and the insight layer, so what you learn this year changes what you build next year. Eighteen years across events, pharma, media, aerospace, and tech, and a track record of finding where the model actually breaks.
Partner | Market Strategy & Positioning
Finds the angle the market hasn't heard yet and builds the positioning around it. Owns market strategy, the competitive read, and the story the program tells, so the experience lands as a point of view, not a booth. Three decades across events, building healthcare and life-science practices from the inside and representing that work from industry stages.
The herd we bring
Production & Vendor Management
Owns the build day to day: fabrication, crating, trucking, install, labor, and storage vendors, from quote to load-out.
Experience & Content Design
Experience design, 2D and 3D design direction, and the content that carries the story into the room.
Graphic Systems
Gives every idea its stripes: the graphic system, signage, and the assets that travel after the event.
PM, Reporting & Insights
Keeps the calendar, the vendor tracker, and the post-event reads honest, and turns them into the next round’s plan.
Campaigns & Channels
Turns insight into momentum across the channels around the program, before, during, and after.
Timelines & Logistics
Keeps every deadline, deliverable, and moving part synchronized.
We lead the strategy, the story, the experience direction, and the partner alignment, and we bring the herd for the rest.
