Customers who used the agent are easy to walk up to.

BizBash reports that Dreamforce's main expo floor covered roughly three football fields and explained AI agents through 21 customer stories, up from 17 last year, laid out as a Main Street. Southwest, Live Nation, Crocs, and L'Oréal were among the brands on it. Transparent LED walls kept sightlines open across the floor.

An agent is hard to show. Customers who used the agent are easy to walk up to. Salesforce let other companies' results do the explaining.